总览 · 混沌大学5年精华笔记

**✦ 2019年课程笔记** [内求不够深，做事就会浅 | 如何打造使命型驱动组织？](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247502600&idx=1&sn=1ef157ed0240852086ccee7d4fa96af6&chksm=f9ebfaebce9c73fdbc6d340f94358ee154af865ff9359460c3b485ce186580c7dcb947eb4d96&scene=21#wechat_redirect) [好服务成就了海底捞？并不是](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247502311&idx=1&sn=fbd40309178dc8a3363fa258cce436d5&chksm=f9ebf804ce9c71128996993b4f284b61a2169b184e8c610f0de74c02673c0ffea5dd94ba8715&scene=21#wechat_redirect) [赚快钱的时代已结束，用户才是关键 | 阿那亚地产经营方法](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247502072&idx=1&sn=fd2892e9f0d1430e53a6352b298c0af8&chksm=f9ebf91bce9c700d39b837b70363124c59c75a486f33c8041531454f2191a7e8434b897a1da7&scene=21#wechat_redirect) [经纬张颖：永不妥协，凶悍执行](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247501867&idx=1&sn=754f1b98cae29115ac695fbe6d321ab3&chksm=f9ebf9c8ce9c70def65ff948d815c32da29a59988947517af08276e73a63451d6f72a8d2a558&scene=21#wechat_redirect) [樊登：没有“秘密”的公司，赚不到钱](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247508309&idx=1&sn=03eac7c04e4c603bc476e7317cd5ee45&scene=21#wechat_redirect) [连亏9年，为何还能拥有超高市值？| 财务透视特斯拉](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247507441&idx=1&sn=dce9eab46f285ed26c63e397ecf3a018&chksm=f9ebec12ce9c6504fb4a0c57ed8c576e9eb41fd916f3d02195c28cb57621dd5508881155ce30&token=244097848&lang=zh_CN&scene=21#wechat_redirect) [如何满足7400万用户不同的口味?丨良品铺子数字化攻略](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247507079&idx=1&sn=bab01f2a0d4f6eaa9739da2bd58327c5&chksm=f9ebed64ce9c6472b122746515a9cf03a305523e332250d78ebfc77aec10d7deff5e0d1ba645&token=244097848&lang=zh_CN&scene=21#wechat_redirect) [用户越多就越好？并不是 | 抖音的增长烦恼](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247506826&idx=1&sn=288704f34b65073b6f80877b49d1a8ad&chksm=f9ebea69ce9c637fb6077ecf403e2d2eff438e8f1fc9741a7adaf34014a5ace58f363bcd4678&token=244097848&lang=zh_CN&scene=21#wechat_redirect) [钱在找好企业，好企业在找钱？| 破解融资难悖论](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247506504&idx=1&sn=bf7e589e1a31f7d955b2ec1d6ff4108c&chksm=f9ebebabce9c62bda4b763a657495d4e7ec508c3c0f9849d9483f5c92ae5d919c64ff95e568a&token=244097848&lang=zh_CN&scene=21#wechat_redirect) [“混社会”不怕狠，就怕稳丨喜茶新价值营销](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247506315&idx=1&sn=cbe0fb84ce4409479dbdc895829d0727&chksm=f9ebe868ce9c617ede6a5dd737c9f20c1c4a3bbd9113f3cdf6c7a1f8c6f01145f09b9da438b3&token=244097848&lang=zh_CN&scene=21#wechat_redirect) [如果你希望赚快钱，就不要做内容 | 丁香医生千万粉丝养成记](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247505972&idx=1&sn=057db54de8b1ca240a3d8efef1f4acca&chksm=f9ebe9d7ce9c60c1ddbefdf528c492b5d02476fcb0f97285de04eee477e11921f2a2ac2f4696&token=244097848&lang=zh_CN&scene=21#wechat_redirect) [“土味”快手如何迎战“网红”抖音？](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247505836&idx=1&sn=ec6b2d7a5cf4a587a047d4ce1a9943c2&chksm=f9ebe64fce9c6f59139eccbcba7cea110be6ce65f516fa881347737eb6e8db48af3a36570d32&token=244097848&lang=zh_CN&scene=21#wechat_redirect) [周航：竞争不是消灭对手，而是赢得用户](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247505450&idx=1&sn=324d28510a11389e8a20dabd65031dc7&chksm=f9ebe7c9ce9c6edf9ba81311a9ed4245d1fc04ab4650a026b2b2daf0c69e72b6bcb66f74c4ae&token=244097848&lang=zh_CN&scene=21#wechat_redirect) [梁信军：未来十五年，惯性判断将失灵，价值“锚点”在漂移](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247504639&idx=1&sn=592342b4c862c801b8a7fc20d498302c&chksm=f9ebe31cce9c6a0a23e04d5780b4d4c5a801b9d9d8b445dcc9e5350c3d7ac2378541358fdc92&token=244097848&lang=zh_CN&scene=21#wechat_redirect) [什么是好leader？既能当传教士，又能当杀手| 晨兴资本刘芹](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247504316&idx=1&sn=0e03170bdba00983e4eaec14a5cb94c1&chksm=f9ebe05fce9c69496169b4f59b9896db74cfc0c5ac46ad9539c504370108e8b82e2cfbf1060d&token=244097848&lang=zh_CN&scene=21#wechat_redirect) [印度「剁手党」才叫真任性 | 被忽视的消费力，这家电商抓住了](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247503960&idx=1&sn=bc06dfe205cbb2aa859b57b416f44b35&chksm=f9ebe1bbce9c68ad65d143fe40d659ef6600b37c10b954608ff4e2804cd51394884bef3b9838&token=244097848&lang=zh_CN&scene=21#wechat_redirect) [大品牌失灵时代，用户到底在追随什么 | 宝洁进化](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247503723&idx=1&sn=4aa74d4b18331db6f7513cc36c716761&chksm=f9ebfe88ce9c779e325ba3b701b61d78dad8c0fc9f4afdff8fec8619f9fbab0e210cf9c284f4&token=244097848&lang=zh_CN&scene=21#wechat_redirect)论 [为什么花那么多钱，年轻人就不买你的帐 | 品牌年轻化攻略](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247503308&idx=1&sn=ebb5ee0d83ad63ed5d57fbdd4308ddd7&chksm=f9ebfc2fce9c7539cdf8b9cbafdaf9d600275a51d7f4318cad11a80901d53a856a1122173d0b&token=244097848&lang=zh_CN&scene=21#wechat_redirect) [引进明白人，防止“熵死” | 前华为终端首席战略官详解8年66倍增长](https://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247503055&idx=1&sn=f025891ebbb1c453234d17e46c0d74f1&chksm=f9ebfd2cce9c743a56b1aef1bff694dd377459c7a1599810ff58c54dab6ade461147962d775c&token=244097848&lang=zh_CN&scene=21#wechat_redirect) **✦ 2018年课程笔记** [拼多多、美团、小米，你真看懂了吗？|财务透视](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247501689&idx=1&sn=1dd13b1f1dca84238422d39af84580bc&chksm=f9ebf69ace9c7f8c1a2b77fd89631f4d48533c99f136e0a0b287c6d89246a63575ceacc5461f&scene=21#wechat_redirect) [千万别被“精准营销”忽悠了 | 高效营销该这么干](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247501498&idx=1&sn=334d8d38550b9d8a611b13e1c7af973c&chksm=f9ebf759ce9c7e4f55786ccc460637f6ae6b312dfadd5e0fcce0157b66bb76ff53ef718ffd1b&scene=21#wechat_redirect) [为什么无法“复制”趣头条？](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247501223&idx=1&sn=90f95ed839fc2b639e55dc34df90a1b4&chksm=f9ebf444ce9c7d52e7ff044be7a0e2666915617a8fbdc5cfdc455da3f2a01f47ced122dcd61d&scene=21#wechat_redirect) [峰瑞资本李丰：2018年很难，但也是充满拐点意义的一年](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247500827&idx=1&sn=a731fc6b2f9a51d11dd907b3bac37a0d&chksm=f9ebf5f8ce9c7ceed264a20ec7f3f39e85b066246792f534f189a9412dae44b9e06b1ddfe292&scene=21#wechat_redirect) [云海肴：舌尖战场，持续打造爆品才是王道](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247500602&idx=1&sn=0865ced99fbddde6f1b7a26b9c4daeb3&chksm=f9ebf2d9ce9c7bcf1f4a35c43527c92ccf12e7c0eb74d780d93a9480bc096d2034cbaabbc6ec&scene=21#wechat_redirect) [Siri之父：在下一场界面革命的风口之前去行动](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247500602&idx=1&sn=0865ced99fbddde6f1b7a26b9c4daeb3&chksm=f9ebf2d9ce9c7bcf1f4a35c43527c92ccf12e7c0eb74d780d93a9480bc096d2034cbaabbc6ec&scene=21#wechat_redirect) [李叫兽：品牌之后，下一代的用户经营工具是什么？](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247500122&idx=1&sn=687a9eb28229c33fe20210ad9a45349a&chksm=f9ebf0b9ce9c79afc59b98a035b614ce3035b18cb1f98cfd96d1c070518039839da70bf90dcc&scene=21#wechat_redirect) [亚马逊怎样靠数据赚钱？这里有一份最全数据掘金指南](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247500229&idx=1&sn=751d4f55c83924aea8cb67dbe3a6a0f9&chksm=f9ebf026ce9c793045bc780926319d0c1c4d53b0dba30081e8df8fa691290894aa4c0fc728eb&scene=21#wechat_redirect) [分形创新引擎：美团总能后来居上的秘密](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247500229&idx=1&sn=751d4f55c83924aea8cb67dbe3a6a0f9&chksm=f9ebf026ce9c793045bc780926319d0c1c4d53b0dba30081e8df8fa691290894aa4c0fc728eb&scene=21#wechat_redirect) [微医创业实战手册：寻找行业最小切口](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247499592&idx=1&sn=aa1bb45e33f1506fc565c492212bd3d6&chksm=f9ebceabce9c47bd7272b7de03dec8d078b27c662b4d12f5d28e5364bae912e39ab8ea171d79&scene=21#wechat_redirect) [反思拼多多：为什么是黄峥？](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247499454&idx=1&sn=8685ee7536854a3861a61f9212175181&chksm=f9ebcf5dce9c464bfd998fb40416621293fe260434c449addff957bd238f7ba7ccd37854bce3&scene=21#wechat_redirect) [《奇葩说》冠军黄执中：说服人的三个底层逻辑](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247499248&idx=1&sn=74f8c3d83ba89fc5a533f04f1b560f2f&chksm=f9ebcc13ce9c45053f7ff486c87c2bf47a051db4263d8fbf92431de010f428e59556efc97828&scene=21#wechat_redirect) [内容营销十全干货：首战即决战](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247499213&idx=1&sn=726913923903d48b867071dca7b805fb&chksm=f9ebcc2ece9c4538f0a10c99f7206ff14f5a31809be238496829f5ce46a615c9de9e34328a38&scene=21#wechat_redirect) [腾讯与阿里，两种不同的组织能力](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247498952&idx=1&sn=4203c61ffcbe5e404d7d0c90301e3440&chksm=f9ebcd2bce9c443d47b9632fbc185e9ec9559edf1b4be5537a1b8a33d32e6fcf940ec2d451ca&scene=21#wechat_redirect) [李开复：只有5类人不会被AI取代，包括你吗？](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247498684&idx=1&sn=3e8a05b76f73717a31b7449e065376f1&chksm=f9ebca5fce9c4349fd0e473e7dd94bfaeff947468442680416a716fac3b9b60a5ea038f09d1a&scene=21#wechat_redirect) [特斯拉CTO：初创公司做大事，跟人数没关系](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247499023&idx=1&sn=fe472d7f63fa8f371293d321d9bb1784&chksm=f9ebccecce9c45fa5bf9b4e5b03660842a3a236a5d65d0bf4c0c0c610663a82d3bc569c66c33&scene=21#wechat_redirect) [luckin coffee杨飞：一切产品皆可裂变](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247498645&idx=1&sn=f924ab238d1deb047fde890c4958717f&chksm=f9ebca76ce9c4360b3674c68812741bbc935bee0bab35827721e2b7cd9aa08fdd61764ebbcae&token=2002128863&lang=zh_CN&scene=21#wechat_redirect) [金沙江创投罗斌：不要被10万+的文章带偏了](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247498472&idx=1&sn=242724e72144b20ef41c18619898bc7f&chksm=f9ebcb0bce9c421dbe6bd73fe6c9e593ae638cb8dd2d4284ec177ef78a12bbe51d7f8caeaacb&scene=21#wechat_redirect) [邵亦波：为什么你会越来越孤独？](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247498347&idx=1&sn=9f6204db5ab32c96e2d91de2cd066b11&chksm=f9ebcb88ce9c429ee7388cafab0aa43ac05fc2eb7d26cb2977ced01a23e61c5c557b0d1b0ff4&scene=21#wechat_redirect) [只有25%的人激发了自己的创造力，你要怎么办？](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247498203&idx=1&sn=aa29c05e44d11da4fd97b5b873e33c34&chksm=f9ebc838ce9c412e4af1ba32c7cf6934030e8e6ac23821355c90d94ee4eba4fbd5a3dcc6700e&token=2002128863&lang=zh_CN&scene=21#wechat_redirect) [所有传统行业，都等待着一个“跨界打劫”者](http://mp.weixin.qq.com/s?__biz=MzUyMDQ5NzI5Mg==&mid=2247498109&idx=1&sn=340482f1e2b8677f30140ed964f0b8fe&chksm=f9ebc89ece9c41889e2e2c2646993c2cb7a80a75e52650535c76a0abcc289c749514ff2deb21&scene=21#wechat_redirect) 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