# Facebook整合: ***** ***** 利用官方插件：https://github.com/facebookincubator/facebook-for-magento2 [Facebook Business Extension (magento.com)](https://marketplace.magento.com/facebook-facebook-for-magento2.html) ***** 文档：[FBE Magento Manual Final (Approved 04/13/21)](https://marketplace.magento.com/media/catalog/product/facebook-facebook-for-magento2-1-4-2-ce/user_guides.pdf) ## 基本功能： ## 1. 刊登商品到Facebook，然后可以投放广告。 Your product catalog is automatically uploaded to Facebook after the integration setup is completed. After that, whenever a product is being edited or deleted, changes will be automatically synced to Facebook. You can also make an additional push of the full catalog at **Stores -> Configuration -> Facebook -> Business Extension -> Catalog Management -> Push Products**  刊登商品，数据同步后,进入facebook后台看看  ### dynamic ads： Uploading your product catalog to Facebook allows you to use dynamic ads. ***** ## 2. Facebook pixel 跟踪像素功能。 Pixel Installer Installing the Facebook pixel allows you to access the following features: ● Conversion tracking: See how successful your ad is by seeing what happened as a direct result of your ad (including conversions and sales). ● Optimization: Show your ads to people most likely to take a specific action after clicking on them, such as adding an item to their cart or making a purchase. ● Remarketing: When people visit your website, reach them again and remind them of your business with an ad on Facebook. ● 基于插件，自定义事件埋点 ## 3，店铺功能 Facebook Shops and Instagram Shopping  ***** ***** ## 关于pixel问题, 网站做好之后，一个重要的事情就是要进行推广，投放广告。而为了追踪广告的效果，衡量广告的ROI，就需要在网站上安装各种各样的代码，检测用户的行为事件，以及最终生成了多少订单。这么一个流程，就需要配合各大广告平台安装对应的代码，而facebook的像素，就是其中一个很重要的部分。 浏览器安装 Facebook Pixel Helper 插件，方便检查pixel是否正常上传事件。 注意： pixel不能上传数据，解决方法：  [FB事件报错？解决办法在这里！|facebookpixel|dns|服务器|verification|域名解析|pixel (qq.com)](https://xw.qq.com/cmsid/20210205A08HF400) [【Facebook 重大改动】你的FB Pixel也被停用了？赶紧这样做…… - 知乎 (zhihu.com)](https://zhuanlan.zhihu.com/p/349411889)  然后pixel测试就正常了：  ## 关于feed问题, ## 关于Facebook广告， ads , [一文看懂Facebook广告 | 新手入门帖 (qq.com)](https://mp.weixin.qq.com/s/qzZ04HA1kxLp-qSM-C58Lg) ## 关于Facebook Messenger： Facebook Messenger，客服即时沟通 Use `Facebook Messenger` to chat with customers on your store or Facebook easily. [Magento 2 Facebook Messenger - response messages instantly (magenest.com)](https://store.magenest.com/magento-2/facebook-messenger.html) 聊天机器人：Messenger chatbot # Facebook数据应用 广告数据获取： 1，facebook api [图谱 API 参考 v12.0：Ads Insights (facebook.com)](https://developers.facebook.com/docs/marketing-api/reference/ads-insights/) 2，supermetrics [The easiest way to move Facebook Ads data – Supermetrics](https://supermetrics.com/connectors/facebook-ads)  ## supermetrics 怎么用？ 1，新建 google sheets 2，安装插件 https://supermetrics.com/  3，配置需要的数据： 维度+指标   4，抓取数据 / 设置 定时抓取数据