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# 提高转化率 ``` 转化率就是一切,是我们一切工作的目标。 ``` 首先要看基本文档:https://kdocs.cn/l/csif0JxqlunG [金山文档] Kinsta_2021_WooCommerce_ebook_mod2 (1).pdf ## 页面打开速度要快: 参考《页面性能》和《并发能力》章节。 ## checkout流程优化 - one-step-checkout : 1,magento默认购物流程是多步骤填写,可以用插件优化为单页填写【one-step-checkout】,一步完成。 2,参考: https://www.mageplaza.com/magento-2-one-step-checkout-extension/ [http://magento2sosc.demo2.aheadworks.com/checkout?cart=go](http://magento2sosc.demo2.aheadworks.com/checkout?cart=go) ![](https://img.kancloud.cn/dc/02/dc02b3162f040eed4b997ee11ccff35d_694x528.png) ***** ## Checkout 代码层面 优化: ![](https://img.kancloud.cn/c2/09/c20945cf8092fb31925b8402c024b186_543x322.png) **checkout的执行具体流程参考:** **https://yegorshytikov.medium.com/have-you-outgrown-magento-an-adobe-commerce-d36a7af517d1** ***** ### **美化导航,强大导航, mega menu** 需要安装插件,参考:[https://megamenu.magento2.demo.ubertheme.com/](https://megamenu.magento2.demo.ubertheme.com/) https://amasty.com/docs/doku.php?id=magento\_2:lite-layered-navigation ![](https://img.kancloud.cn/4a/7f/4a7fa00e7e76a844fd4f603b40670a10_695x302.png) ## 更方便筛选的侧边导航 - navigation-layered : 参考:[Layered Navigation | Adobe Commerce 2.4 User Guide (magento.com)](https://docs.magento.com/user-guide/catalog/navigation-layered.html) ![](https://img.kancloud.cn/27/7b/277b3ca0d59d00dafa16d0d82f5ae56b_1250x913.png) ## 最近浏览功能 - recent-viewed-products: 参考: https://www.mageplaza.com/devdocs/get-recent-viewed-products-collection-magento-2.html [https://meetanshi.com/blog/show-recently-viewed-products-in-magento-2/](https://meetanshi.com/blog/show-recently-viewed-products-in-magento-2/) ![](https://img.kancloud.cn/12/d3/12d315f7980adf7f356cd4702be7938a_695x202.png) ## 显示促销优惠 - Use Promotions to Increase Urgency : 参考:https://www.mageplaza.com/kb/how-to-configure-related-up-sell-cross-sell-products-in-magento-2.html ## 挽回邮件 - Cart Abandonment Emails 参考《邮件营销》章节。 ## 再营销 - Retargeting Ads 参考《facebook整合》《google整合》章节。